“Legal Briefs”: Mike Fox talks about licensing

Once upon a time, the process of getting your product into the end user’s hands was simple: You make it….you sell it…the end user buys it. But thanks to the role that computer technology plays in our everyday life, a new element has been added to that age-old formula: licensing. American Entrepreneur Radio’s resident “deal guy”, attorney Mike Fox of Strassburger, McKenna, Gutnick and Gefsky, talks with Ron about the idea behind licensing, and whether or not it is better for you to license or to sell your product.